The Chronicle of Higher Education is both a digital and physical publication bringing unbiased and exclusive news to Academe. While at 160over90, I was introduced to the chronicle for a simple rebrand to bring their presence up to date with an audience that was growing more sophisticated, and a world that was becoming more tech-savvy.
With a more refined typographic approach and small instances of simple illustration and photos, we attempted to elevate the brand visually into a space that was on par with the kind of information it was representing. The Chronicle of Higher Education is not an aggregator, nor does it republish or leach content. It has real reporters all over the globe doing real reporting on issues that matter to professors, provosts, deans, chancellors, and more, something that most academic news sources can't claim. By highlighting the writers, editors, and subjects, we can support this claim while connecting the reader to the writer.
Digitally, we gave the web presence a quick overhaul that simplified the presentation of content while allowing a certain elegance. By rearranging a simple grid system, we also got their content ready for a whole new generation of digital devices and gadgets.
Creative Direction: Stephen Penning & Jim Walls
Writing: Anna Hartley
Design: Gregory Hubacek