ERC is hands down, one of the best custom car and hot rod shops in the US. Located in Cedar Rapids, Iowa, the Pettus boys have made some great rides, including a custom salt-flat style racer that recently crossed the auction block for $170,000 at Barrett- Jackson Scottsdale.

With the new found attention, Eddie reached out to give his identity and website a bit of a refresh while breaking into the world of social media. Utilizing web-safe typography and a limited color palette, the new ERC identity is flexible and represents the no-nonsense approach to craftsmanship and engineering that the shop is known for.

Copy: Van Horgen